These programs don’t just end with building your leads; there are many other components that are just as important to an IT strategy.

The Lead Generation Database:

As leads arrive, you’ll need to track them, attribute them to the appropriate resource, score them, and delete them to begin nurturing them. While you can do some of this manually, you’ll need an automated system in place if you want to scale your efforts.

Content is the foundation of your lead generation efforts. Think of content as fuel for all marketing campaigns – from email to social, event-related.
You’ll also want to see how your website, landing pages, social media, email marketing, paid programs, and sales strategy fit into the Lead Generation Execution Plan.

Analytics Engine:

Now that you know how much you’re investing in, you can accurately track profits in your lead generation programs.

But just looking at the first or last touch of how your strategy works won’t give you a complete picture – the general wisdom is that it takes seven touches to turn a cold lead into a sale.
Lead generation marketing strategies

Advantage Chatbot Conversations

As a busy marketer, you don’t always have the time and effort to breed and breed – so why not get some help?
Chatbots can be a great lead generation marketing tool.

This technology is perfect for enhancing collaboration with prospects because chatbots are available 24/7.

Set them up to match your brand’s personality so that they act as automated extensions to your marketing and sales team.
Example: Want to see an efficient lead generation chatbot in action? Check out the boot developed by Boot Lab.

Gated Content is online content that is only accessible to users when they fill out a form. Unlike normal blog posts or landing pages, content is “locked”. Audiences must complete a lead capture form to access the content.
Wealthy content assets often include:

• White papers
• E-books
• Guides
• Reports
• Courses
• Worksheets
• Online tools

Example: HubSpot, a content marketing software suite, has a dedicated resource section on its website. It includes dozens of rich content assets on which users fill out a lead arrest form once.

Create a newsletter full of value, Lead generation marketing

Another way to use the content as a lead magnet is to create a must-read newsletter that encourages potential prospects to connect and stay in touch with your brand.
The contents of your newsletter may include:

• New blog posts
• Updates on your products or services
• Special offer
• Upcoming Events
• Recommended reading from other thought leaders

Example:

Business coach and influential Marie Forlio builds the lead through her “MF Insider” email list. Due to the perceived exclusion and value of the newsletter, the prospect is quick to join.
The Host an event
Lead generation strategies can be online and off. Host an in-person or online program to engage and serve your target market while getting contact information from them through event registration.
Here are some event options to consider:

•  Webinar
•  Workshop
• Seminar
• Match
• Conference

Example: The Content Marketing Institute regularly hosts webinars on both current and pre-recorded content marketing to build on their ideal prospects.

The Offer a Coupon or Discount

Change the prospects who are interested in your products and services by offering your lead magnet as a coupon or discount. It attracts valuable long-term and short-term leads.
In the long run, you attract someone who is interested in buying from your brand. In the short term, you can quickly change the bottom line prospects that consumers are ready to buy.

Example: Retailer Bed Bath and beyond encourages website visitors to fill out a lead capture form with a 20% offer for the first time.
The Provide a Freemium Product or Free Trial

Gain a grip on interested and qualified people by offering a free trial or free meme product. Free trials and freemium products attract potential, potential prospects who are not ready to buy.