What is keyword optimization; and its importance for digital businesses?

Keyword Optimization

Keyword optimization is a part of on-page search engine optimization. Keyword optimization is targeting keywords or key phrases that your target audience will use to find similar websites like yours. For example, if your site is about Bali beach holidays, you should be targeting those keywords in your articles and blog posts and using them in the title tag, meta tag, and header tags.

It has been stated that the success/failure of SEO campaigns can be decided by keyword research. This clearly shows how crucial it is to get good rankings by using the right keywords, but what are these keywords? What factors do you need to take into consideration before finalizing the keywords that you want to target?

The Top Strategies for effective keyword optimization

Keyword optimization is the most valuable factor for ranking your website in organic search engine result pages. If you are looking to boost up your business with digital marketing, then you must optimize your website by using the right keywords.

Here is the list of top strategies that help you choose the right keywords for an SEO campaign.

The first thing that you must follow is to know your keywords. When doing keyword optimization, you should know what kind of keywords are working best for your website.

For example, if you are into financial business, the hen there may not succeed in investing money in buying watches online because the search volume for both phrases is low.

The second thing is, you should focus on long-tail keywords. In the world of modern search engines, Google prefers short head keywords over longer phrases. Instead of preparing a list of single words related to your business, including them in your website content, it’s better to use “how-to,” “what is,” and “why.”

The third thing that works best is to create a list of keyword phrases related to your business and then look for how many times it’s searched daily.

The fourth thing you should consider is the search volume; if your targeted keywords have a higher number of searches per month, then they have the potential to boost up your online business. In short, it lets you know how many people are searching for your keywords.

The last thing that you should do is to look for the competition of a particular keyword; using various tools available online lets you know how many websites and blogs rank in the top 10 results while appearing on the Google search engine result page.

The keyword is the word or phrase typed in by a user to find the information they want through a search engine. Web admins use these words while writing their website content so that search engines can easily understand what type of page they are linking. The higher ranked page will be displayed on the top while searching for a particular keyword.

Google AdWords Keyword Planner

Google AdWords Keyword Planner is one of the most popular free enterprise-level keyword research tools that provide data feed about top trending keywords, market share for particular website/domain name, etc. It also gives some idea of how much it will cost to buy a particular keyword. Google Keyword Planner can be accessed through a web browser.

MOZ tool

MOZ Is a web application that helps in Keyword optimization for SEO. With this tool, you can check how your website will be listed in Google Search Result for a specific search term. You have to enter the seed keyword, then Moz Tool will fetch all related results from Google; it will show 10 or 20 or 30 results depending upon your choice; also, it shows your site link and page rank. If you want to check which website is listed on the first page of Google search results for your seed keyword, this tool will help you so much.


SEMrush helps in keyword finding for social media marketing. Semrush is highly important for social media marketing and internet marketing. It is also suitable for content optimization. Semrush helps in finding the competition analysis of other websites, keyword analysis, traffic analyzation, SEO analysis, and backlink analysis. After using semrush, you can optimize your website easily for search engines like Google, Yahoo or Bing, etc. Another critical aspect of semrush is that you can fix your competition level by seeing them in reports. You can also check the backlink analysis to see where you are lacking.


Neuranet used to find out keywords that are failing and not working. It helps you discover the keywords so that you can focus more on those which are profitable, rather than wasting time and money on the ones that aren’t working Neuranet provides data such as monthly search, competition of the keywords, CPC & difficulty to rank on various keywords.


Provides you with social media marketing data, website ranking on the first three pages, and their keyword difficulty score.  It also helps you track your competitors by looking at what they do to gain traffic from the organic search engine’s results page(SERP).

SEO and Keyword Optimization

SEO is the acronym for Search Engine Optimization. It is the process of fine-tuning a website to make it more visible and relevant when people search on their favorite search engines, such as Google, Bing, or Yahoo. The higher you rank in these search results, the more visitors you will get from your target group, hopefully leading to more sales.

SEO is essential to elevate a campaign to a new level. It can be implemented at any stage in the digital marketing cycle but is highly recommended before launching an online campaign to ensure that you get maximum ROI out of your investment.

Click here to learn more about Search engine optimization

Role of keyword optimization in SEO

SEO Keyword optimization is a vital and integral part of SEO (Search Engine Optimization) which is one of the most potent and imperative tools required for Search Engine Marketing.

SEO Keyword optimization consists of optimizing your web pages or website to make sure that they rank on top search engine results whenever a related keyword is searched by users using a search engine like Google, Yahoo, Bing, etc.

SEO Keywords are vital for numerous factors like- they provide textual content to Search engine listings. Search Engines use them to compile listings; they are additionally essentially the most targeted traffic for any website/blog since people search for particular topics using keywords, and these keywords help to understand what type of content they might be looking for. So, in short, it is a way to search engines even before its users use their search box.

If you are looking to get high traffic to your blog or website, you can achieve it by Keyword Optimization of your web pages based on SEO-friendly keywords, which users frequently look for using Search Engines.

Best strategies for efficient SEO keyword optimization

Best strategies for better SEO Keyword optimization is the most important thing for any website to get a higher ranking in Search Engines. If you are doing SEO for your site, you must be well aware of various techniques by which you can optimize your site.

1. Use Keywords Density

Using Keywords in the content may look like a dangerous game to you, but it is one of the most critical steps to optimize SEO. It should be used very carefully as Google has become smart enough to catch cheating techniques. If it finds that you are stuffing keywords even after your keyword density makes sense, it can penalize you, and your site may lose ranking.

2. Optimize for Long Tail Keywords

Long-tail keywords are very effective and valuable. The main reason behind this is that it contains more search queries than generic keywords, and the competition of long-tail keywords is also less than short-tail keywords, which makes them the best source of traffic.

3. Include Long Tail Keywords in the Title Tag

Title tags should be unique for every page. It should be optimized with keywords, not more than 70 characters and must contain your keyword phrase.

4. Optimize the Meta Description

Google uses Meta description to understand what you are talking about on your site. So make sure it contains the most important keywords which summarize your content’s topic. Also, make sure that it does not have more than 160 characters.

5. Optimize your Images with ALT Tags

Using keywords in ALT tags is also an effective way to optimize your site; however, it should be done carefully because it can bring penalties if you are not doing it correctly. The best practice is to use 1-2 keywords that are related to the image.

6. Optimize the Content for your Keyword

While writing the content, you should be very careful because users will read or may not read depending on how they like your content. Ensure that they are readable, contain the essential keywords, and are optimized with the proper length.

7. Keep Optimizing Even after Publishing

Don’t stop the optimization there; after publishing your content, you should keep on adding or optimizing keywords that are related to your site. This will help Google crawl your site properly and improve your search engine ranking.

 8. Keep Changing Title Tags of Contents

To show up on Google’s first page as soon as possible, you need to have a reasonable title tag. If a website is ranking well, then try to change the title tags of its contents and see how it affects your position in SERP. You can also use this method to improve your site’s ranking by using the same content on different domains.

To improve your rankings, you need good backlinks from other authority sites, which will tell Google that your site is also an authority site, and you should be there on the first page.

10. Create unique content for every post

While writing the content, try to make sure that it contains original and unique information, don’t just copy from other sites as this can spoil your SEO efforts. You should write unique and original content even if you are using the same title tags because it will ensure that Google crawls your site correctly and indexes it. If it finds the same stuff on different sites, then you may lose its trust, which can affect your ranking.

12. Remove Duplicate Content from your Site

If you have the same content on different pages or sites, you need to remove them as soon as possible because Google doesn’t like duplicate content and can even penalize. If a site is being penalized for this reason, there are high chances that it will lose its rank forever.