Marketing project management and its role in business


marketing project management

Marketing project management is an integral part of the marketing process. It is the planned and organized effort to ensure that all consumer, business partner, and distribution requirements are met by converting potential opportunities into profitable accounts. Marketing managers need to understand the market needs & demand, analyze different market segments to develop a strategy for a company, satisfy the demand of consumers & customers, increase the company’s sales, and meet its objectives.

Role of marketing management in business

Marketing management is highly essential to elevate business sales to the next level. Businesses require marketing strategies and promotional media to grow their brands from small shop owners to giant multinational corporations. The core objective of marketing management is to make strategies that will meet business objectives while promoting the brand image among potential customers. The scope of marketing management extends from product life cycle such as market research, bringing innovation to product development, product launch, and marketing promotion activities. While marketing management is essential for each business, it becomes even more critical for service industries like hotels, airlines, or restaurants. These businesses cannot manufacture products in bulk quantities but still require customer satisfaction concerning the quality of service.

Marketing management must include all the related functional areas such as sales, finance, human resource, and production and information technology. All these functions must work in coherence to develop a holistic marketing plan. The scope of marketing management goes beyond simple advertising to bring together all functions within an organization. Apart from using media such as TV, radio, or print advertisement, marketing managers may also use publicity, direct mail, or email marketing to promote their businesses. Marketing management involves differentiating a product from its competitors. It also means understanding consumer psychology and catering products to meet their demands. In today’s globalized business scenario, marketing managers can use digital media such as social networking sites, forums, or blogs to reach out to potential customers.

Best marketing Project management soft wares

You cannot succeed without the proper planning or even have an objective perspective of your market. You can, however, take advantage of these top software to help you.

1. SocialPilot (social media marketing)

SocialPilot is one of the most well-known social media management tools for small businesses. It allows you to easily manage your Facebook, Twitter, Instagram, Linked In, Google+, and Pinterest accounts. The tasks are automated with this tool so that you can save time for other things. SocialPilot enables you to schedule posts on all the above-mentioned social media platforms. Moreover, it allows pulling people from different groups without posting the same information on every network.

2. Hub Spot (marketing automation)

This is one of the most well-known marketing automation tools in the market. It works for you by keeping track of all your leads’ activities, monitoring their progress, and converting them into sales opportunities. This way, you can measure your conversion rate, which will help you increase your income.

3. Mail Chimp (email marketing)

One of the most significant features that Small Business Marketers love about this software is that it doesn’t charge any set-up fees, and it has no limit to how many subscribers you can have on a list. You also get a 30-day trial period to test the software before you make a final decision.

Click Here to Learn more about Email Marketing Management

4. Google AdWords (pay per click)

Google AdWords is an effective tool for advertising. It allows businesses to advertise across Google’s extensive network, millions of users, and many potential clients. The platform will help your business gain exposure and make you visible to clients. One of the best things about this tool is that it will help you control your budget and further ensure that you don’t spend more than your business can afford.

5. Mailer lite (email marketing)

This software provides a simple interface but has all the essential features small businesses need, such as mailing campaigns, A/B testing, and lists that you can segment. There are also many helpful features, including welcome messages with SEO-rich content, drip email series, unlimited custom domains, etc.

6. Snap Engage (live chat)

This is the best tool for communicating with potential customers or people who might need your help. You can deliver live chat on your website and answer questions about your products or services, which will help you increase sales.

7. WordPress (website)

You need an excellent website to make the first step in the digital world, and this platform is one of the best because it’s free and straightforward to look professional with themes. It also integrates with many other pay software.

8. Hoot suite (social media)

Hoot Suite is a social media management software, which allows you to manage all your profiles on every social app such as WhatsApp and Facebook. In addition, you have access to analytics of these platforms where you can see how much activity you’re generating among your customers.

9. Google Analytics (analytics)

This is a great tool to learn more about your customers and how they interact with your website or applications. For instance, you can see how many people visit your site, where they come from, and what pages they like the most. This information will assist you to create a better experience for them and increase sales.

10. Zippier (automation)

This is a great tool to automate specific tasks in your business. You can connect different software and apps, which will make it easier for you to complete your work without spending too much time on the same task. It’s constructive if you want to integrate Mailer lite with Hub.

What should you should look into your new project manager

Marketing planners should be creative and universal. In case if he isn’t, the result will be an average product that is hard to promote on a good market. Thus, the role of a marketing planner in your business considers seriously.

The most common task for a marketing specialist is organizing forms of promotion and advertisement of goods or services of a company. He must implement the entire marketing strategy of a company and determine the most effective way to promote goods or services.

Being a marketing specialist means being constantly in touch with the modern tendencies and preferences of customers. It means having excellent communicative and organizational capacity and creativity. Consequently, he should be open to all new ideas and innovations to promote goods or services.

In short, a marketing specialist is a person who must know all spheres of marketing and have skills in analytical thinking and problem-solving. He also should be an innovator, thinker, strategist, and executor at the same time.

Marketing project management: Six Things that Every Best plan marketing template should include

The best marketing plan template should include these components:

1) Summary: It should present the main marketing problems, briefly describe the research methods and statistical techniques used to conduct market research. Here you can add marketing topics that will be described in the paper.

2) Company introduction:

– history of the company;

– purpose and activity profile;

– products offered;

– target audience.

 3) Target audience and positioning:  Describe your clients/customers (who they are, age, occupation etc.) why you chose them as your target audience. Explain your aims and what you want to achieve with the marketing plan.

4) Marketing mix elements:  Explain how you will distribute your product/service, including pricing strategy – where possible include figures, price brackets, etc. Describe also promotional activities (advertising, PR etc.).

5) Action Plan: Define tasks you need to complete to achieve the marketing plan (deadlines, responsible employees/departments)

6) Appendixes: Include any additional information that helps explain or support your argument.   

What is marketing project management system and its key components

Marketing project management is the orchestration of all processes involved in marketing campaigns to ensure an effective launch, deployment, and monitoring.

Marketing project management system Key components;

Before launching any marketing campaign, companies need to clearly understand their business plan for products/services, along with budgets allocated for the campaign. Other elements of a marketing campaign include identifying target markets, including developing profiles of specific audiences; setting objectives and goals; deciding about the promotional mix (i.e., advertising, public relations, sales promotion), allocating budgets for various activities; monitoring results on an ongoing basis; and evaluating the overall effectiveness of the plan against actual performance using analytical tools like key performance indicators (KPIs).

Marketing campaign management Benefits

Marketing campaign management helps companies increase their efficiency as it helps to avoid duplication of efforts and ensure integration with the overall organizational goals and objectives. Marketing project management also helps companies to comply with a comprehensive set of rules and regulations that govern marketing activities, such as those provided by the Federal Communications Commission (FCC) in the U.S., which an independent agency of the U.S. government is created “to regulate international communications by radio, television, wire, satellite, and cable”. The FCC’s objective is to make sure that consumers have access to various competing sources of information. Other benefits include centralizing knowledge about the various components of the marketing process for easier project management, creating standard templates or documents for use across different campaigns, increasing visibility among employees and stakeholders regarding progress and results.

What is a marketing project management process?

Marketing Project Management (MPM) is the orchestration of all processes involved in launching, running, and monitoring marketing campaigns. Here are few highly important points to consider when implementing the MPM process:

  1. Identify Marketing Projects – Marketing projects can be product launches, advertising campaigns, promotions and other marketing initiatives.
  2. Identify Project Resources – Marketing projects require people from various business functions such as marketing, product management, sales, and human resources and finance so they can contribute to the planning and implementation of a campaign.
  3. Develop a Timeline – The timeline for a particular marketing project will depend on whether it is a short-term or long-term initiative. For instance, a product launch campaign might have a much shorter timeline than a multi-year advertising campaign.
  4. Define Roles and Responsibilities – The marketing project manager must identify the responsibilities of all parties involved in executing the project.

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